Analytics

Analytics

Use Analytics to review scorecards for articles, sources, devices, sponsors, and collection status.

Prerequisites

• Analytics environment mapping is configured.
• The operator understands whether they are reviewing UAT, staging, or production metrics.

Steps

1. Open Analytics.
2. Select the reporting window.
3. Review status, totals, sources, device rows, article rows, and sponsor rows.
4. Use the linked CMS navigation when a row needs content correction.
5. Record follow-up in the owning editorial or advertising workflow.

Resulting state

Analytics does not publish content directly. It informs editorial, sponsor, and operational corrections.

Permissions

Analytics review requires authenticated CMS access. Do not screenshot production subscriber or personally identifiable lead details.

Failure cases and recovery

• Scorecard unavailable: check environment mapping and server analytics availability.
• Unexpected zero counts: verify the date window and deployment environment.
• Sponsor data mismatch: check campaign, creative, and sponsored content fields.