Ads and sponsors

Ads and sponsors

Use Ads to manage placements, creatives, sponsors, company resources, and campaigns.

Prerequisites

• Sponsor/advertiser identity, campaign objective, creative asset, destination URL, placement, flight dates, and accessibility text are approved.
• Third-party tags have been reviewed for sandboxed delivery.

Steps

1. Open Ads.
2. Use the section tabs: Placements, Ad library, Sponsors, Resources, Campaigns.
3. Create or edit the relevant advertiser, inventory slot, campaign, creative, or resource.
4. Connect creatives to campaigns and placements.
5. Save draft.
6. Preview the public surface that renders the placement.
7. Publish or activate only after creative and destination review.

Resulting state

Active ad records power public placements, sponsored channels, sponsored articles, and company-resource modules. Third-party HTML must render through sandboxed delivery.

Permissions

Ad operations changes require CMS write access and sponsor approval. Third-party tags require extra review before activation.

Failure cases and recovery

• Creative not rendering: verify asset URL, campaign active state, placement key, and date window.
• Wrong sponsor label: update advertiser/campaign naming and sponsored article/channel fields.
• Unsafe third-party tag: disable the creative, replace with approved direct image or sandboxed tag, and re-preview.